Joel Makower of Greener World Media on Green Economy Strategies

“Businesses are entering the green marketplace at breakneck speed,” writes Joel Makower, corporate environmental strategist and author of Strategies for the Green Economy. To keep up with them, tune into this exclusive On Paper Podcast episode, taped live at SustainCommWorld Boston, and hosted by David Crew.

In this special audio presentation, Makower reviews topline messages from his keynote address at The Green Media Show and addresses the question on the minds of many sustainability managers: “How good is good enough?”

For over 20 years, Joel Makower has been a well-respected voice on business, the environment and the bottom line. As a writer, speaker, and strategist on corporate environmental practices, clean technology, and green marketing, he has helped a wide range of companies align environmental responsibility with business success.

Joel is co-founder and executive editor of Greener World Media, Inc., which produces GreenBiz.com and its sister sites, ClimateBiz.com, GreenerBuildings.com, GreenerDesign.com, and GreenerComputing.com. Joel is also the principal author of the annual State of Green Business report and the Greener by Design conference, both produced by Greener World Media.

SustainCommWorld is focused on educating communication professionals from corporations, institutions and government agencies about how to develop sustainable green workflows and supply chains to lower their carbon footprint. SustainCommWorld currently produces two major events: The Business of Green Media in cooperation with the Cal Poly Graphic Communication Department and the Graphic Communication Institute at Cal Poly, and The Green Media Show, a conference and expo in Boston.