Lorie Wigle of Intel

In this episode of On Paper, Lorie Wigle, Eco-Technology General Manager for Intel, discusses the company’s strategies for making their products better for the environment, particularly through improved energy efficiency.

Interviewed at Fortune Brainstorm: Green with host Maureen Kedes, Wigle also discusses the potential of applying ICT to reduce CO2 in other industries, through developing applications such as smart grids and smarter modeling tools. “Computers and communications equipment account for about 2% of global CO2 (emissions). But, we have an opportunity to have a huge impact on the other 98%”, says Wigle.

Lorie Wigle leads Intel's Eco-Technology effort, which is focused on the sustainable manufacturing and usage of Intel's products. This corporate-wide function drives Intel's market position across energy efficient performance and design for the environment. In this capacity Lorie also drives external programs related to client, server and data center efforts including Intel's participation in The Green Grid and Climate Savers Computing Initiative.

Prior to this position, Lorie was the Director of Server Technology and Initiatives Marketing for Intel. In that role, she and her team were responsible for Intel Virtualization Technology offerings as well as Intel Dynamic Power Technology and other advanced platform capabilities. Her organization also drove industry engagement on memory and I/O for server platforms. Lorie has been with Intel for 23 years in a wide variety of Marketing and Product Planning roles and was the General Manager of Intel's Internet Imaging Services group. She has an MBA from Portland State University and a BA degree from the University of Oregon.

Once again Earth Day means business. Top environmentally-minded business leaders and the green movement's brightest thinkers will convene in Laguna Niguel, California on April 20-22, 2009 for Fortune magazine's second Brainstorm: GREEN Conference.

Fortune, the world's premier business magazine, is also the quality leader in executive conferences. Extending the magazine's cutting-edge content and exclusive insider access Fortune Conferences bring together the world's business people with government officials and thought leaders. A big-picture focus, innovative formats, peer-level interaction across industries, and attention to detail guarantee a world-class experience for every participant.

A graduate of the Ivy League's Columbia University, Maureen Kedes spent several years as a freelance public relations and advertising writer, and as spokesperson for several major corporations including: Toshiba, Yamaha, Sharp Electronics, Con Agra Foods, and Oxford University Press. Ms. Kedes also worked as a Test Marketing Director at CBS Television and also recently served as Sr. VP of Public Relations at Fortune Broadcasting in West Hollywood.